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Communication trainings

 We build your customized training programs to meet your interpersonal communication needs:

    Negotiation, lobbying, crisis, media training, refocusing interview, recruitment, public speech...

 

with your stakeholders:

    Shareholders, employees, customers, partners...

for the web:

    Collaborative development, social media strategy, community management, buzz, net-crisis...

and beyond your borders:

    Intercultural, development into new markets ...

  

Oral communication

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Public speech opportunities are numerous and various: facilitate a meeting or a debate, high stakes presentation, crisis communication, conduct an individual interview, negotiation. Each of these exercises requires special skills.

The quality of your speech ultimately depends very little on what you say, but rather on how you say it (Albert Mehrabian 3V rule). In that view, the first step is to look at is body language:

  •     Posture (anchoring, breathing ...)

  •     Gestures (gestures families, parasites gestures)

  •     Voice (ar-ti-cu-la-tion, to carry his voice)

 

Thereafter, you may want to give more impact to your speeches. This step is refining the clarity of your message and the power of your arguments in order to be convincing:

  • Set your key message

  • Argumentation techniques (storytelling, facts-opinions-feelings)

  • Commitment (professional commitment)

 

Beyond conviction, you can find face expectations that are incompatible with your goal, you will then have to negotiate:

  • Definition of the negotiating framework (not debatable, debatable non-negotiable, negotiable)

  • Negotiation techniques (dialectical technique, subscription technique)

  • Pysical engagement and goal

 

Media training, press relations and video

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Being interviewed by a journalist is a double-edged exercise: while you have a forum to express your ideas, are you sure you’ll be able to say what you want, how you want? The interview is an exchange in which your objective is not necessarily the same as the journalist’s.

  • Journalist’s constraints (angle, scoop, conciseness)
  • Journalists and their specificities
  • Message preparation (be clear and synthetic)
  • Framework and objections

Beyond this one-time exercise, press relations are to be considered on the long term. While media world knowledge and journalists’ constraints are essential, the key to a successful relationship with journalists is the trust you build with them.

  • The media world
  • Different media and their specific
  • Continuous exchange and its tools
  • Information immediateness and limits of the right of reply

You can also choose to orchestrate your media communication through the production of videos that you will make available to your various audiences.

We provide training sessions on interactive video realization, interviews, corporate movies and various video projects.

 

Contact us to know the many opportunities of video for your business.

 

 

Web communication

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Your website is the face of your company and your business. As such, it must be easy for the user to:

  • Find you (visibility, SEO)
  • Navigate (ergonomics)
  • Read the content (digital reading VS. reading paper)

Various types of visitors have various interests in your business Those interest and visitors need to be managed as communities:

  • Retention (attractiveness)
  • Social networks and communities (internal/external, vocations/platforms)
  • Influencers and virality

Your business becomes a 2.0 organic part of the Web and needs to be monitored as such:

  • Moderation
  • E-reputation
  • Metrics

 

Contact us for details!


Intercultural communication

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Culture is the set of distinctive spiritual, material, intellectual and emotional features of a society. Each culture may be regarded as formed of four elements:

• Values ​​(beliefs)

• Standards (laws)

• Institutions (structures transmitting values ​​and norms)

• Artifacts (describe the values ​​and standards of material way)

The importance of these four elements vary across cultures. Our courses allow you to know their respective weight and act accordingly.

Ever wondered what you sound like to a foreigner?